Featured works
This design embraces asymmetry, irregularity, and the handmade. Hennie de Swardt needed a logo that reflected the traditional Japanese philosophy (Wabi Sabi) and aesthetic that finds beauty in imperfection, impermanence, and simplicity while maintaining a premium, artisan feel.
The design combines clean typography with a simple initial-inspired icon, creating a modern identity that feels both approachable and distinctive. A carefully selected colour palette reinforces the connection to Wabi Sabi while ensuring the logo remains versatile across signage, packaging and digital media.
The result is a timeless brand identity that captures the personality of the business and provides a strong foundation for future marketing and brand growth.
Sintech required a series of brochures and promotional flyers to showcase its extensive range of industrial, earthmoving and mining equipment at the Electra Mining exhibition. The challenge was to present a large portfolio of specialised products in a clear, engaging and professional format that would capture attention in a highly competitive exhibition environment.
The brief was to design a compelling book cover for Assassin's Vengeance, a military thriller by Barry Stranack. Drawing on the author's own experiences serving in elite military units - including the Rhodesian Light Infantry, the Selous Scouts and the Congo's infamous 'Wild Geese' - the cover needed to capture the novel's intense themes of covert operations, betrayal, revenge and survival, while appealing to readers of action-packed military fiction.
BrandInsight was commissioned to develop distinctive packaging for Darkside Extra Dark Roast, a premium coffee blend with a bold personality. The objective was to create packaging that would immediately stand out on the shelf while reflecting the coffee's rich flavour, intensity and premium quality.
A modern user-focused experience designed to deliver clarity, consistency, and ease of use. Every component was carefully considered to reduce complexity and create a more intuitive flow throughout the interface.
Working closely as a team, we reimagined the overall digital direction with a stronger emphasis on usability and visual harmony. The result was a polished and engaging experience tailored for a more contemporary audience.
We listen to our clients,
take the time to understand their values,
and translate them into thoughtful,
visual identities.
BrandInsight (Pty)Ltd.
We are a creative graphic design studio passionate about helping businesses, entrepreneurs and authors bring their ideas to life through thoughtful, impactful design.
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info@brandinsight.co.za
+27 (0)82-491-8449





