Service Integration and Management Consulting (SIMC) aims to manage multiple suppliers of services (business services as well as information technology services) and integrating them to provide a single business-facing IT organisation. It aims at seamlessly integrating interdependent services from various internal and external service providers into end-to-end services in order to meet business requirements
To create this sense of integration and completeness a circle shape is used for the main icon to symobilse the services that are brought together and contained within the company. The inner circle and nodes are the services that are all connected to a central service center. The arrows pointing inward represent the movement of knowledge and services to the central point.
Bright energetic colours are used to portray a young vibrand company. The bright green is widely associated with progress and growth whereas the bright blue lends strength to the overall look and feel of the logo.